Drive more leads and sales with our social media sales training - available online or in-person.
Social media has permeated through our society at a rapid pace. This has created plenty of new opportunities for businesses wishing to identify, meet, and sell to their target audience from all over the world.
Finding the right people, sending the right message, that’s the tricky part. For every message you send to a prospect, there’ll be five more from competitors and even businesses in different industries, all vying for that person’s attention.
If you find that you’re struggling to grab the attention of your audience, then our one-day course on social media selling could help. Or, if you’re a seasoned marketing or sales professional looking to further your skills, this is also perfect for you.
Social media has become a part of our daily lives. Learn how to make better use of our social channels for the benefit of your company.
This is a highly interactive 1-day training course that utilises industry-leading exercises and activities to boost your ability to promote products and services using mediums like LinkedIn.
Over the course of a day, you’ll be armed with tried and tested techniques for creating, marketing and measuring the impact of social media content, along with learning how to avoid common pitfalls.
At the end of the day, you’ll be free to take all the course materials with you, and further support and guidance is included as standard for up to a month after the course ends.
Course Dates:
▸ Wednesday 13th March 2024
▸ Tuesday 16th April 2024
▸ Wednesday 29th May 2024
▸ Friday 14th June 2024
▸ Tuesday 16th July 2024
Other dates are available on request.
➡️Contact Anthony to request schedule & availability, for further details about the course, or to discuss delivering it privately to your team.
Training available online or on-site
Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).
Why take this course?
Increase sales through social media
Diversify your sales platforms
Build a healthy pipeline
Make better use of a rapidly growing technology
Understand the do’s and do not’s of social media sales
Learn a tried and trusted formula for content creation and campaign management
Clear up any misconceptions about the most effective methods for promoting your products and services on social media
Avoid common pitfalls
Agenda
The right mindset for Social Selling success: How to deliver a serious of “jabs” to your chosen audience before delivering a knockout “right hook”
What Makes Great Content: How to tell stories your target audience will never forget, the importance of staying native, and being part of an on-going conversation
“The Holy Trinity” of Social Media: The value of great micro-content, context and effort
The Four Building Blocks of Content: The significance of text, images, links and tone
Benefits of Social Selling: A run-down of the value of a targeted consistent approach
Effective Use of LinkedIn: How to maximise your company page
Social Media Mistakes to Avoid: Review of the key obstacles
Defining your Content Marketing Strategy: Defining the engagement cycle, how to prepare your segmentation grid, and mapping personas to their buying cycle
Managing the Content Process
The Content Channel Plan in Action: How to create a social hub and developing distribution channels off it
Marketing Your Stories: A summary of how to adopt a strategy for getting the best from Twitter, Youtube, Vimeo, LinkedIn, Slideshare and through blogging
Making Content Work: Measuring the impact, how to put in place effective measurement initiatives, and using the “content pyramid”
Testimonials
“The team said it was the best four hours they had spent in quite some time” - VP Sales and Marketing, SimCorp Ltd
“Good variety of things covered, good role plays” - Business Development Manager, Evolve Partners
“Brilliant Instruction and Engagement of attendees.” - Business Development Manager, Intergence Systems
“The role plays were excellent and are vital” - MD, Financial Software Ltd